First off, this woman looks eerily like my sister-in-law. I had to get that off my chest. It’s like future Annie has come back to the past to tell me about books.
Second, Jane Friedman is a publishing beast. Co-founder of the Hot Sheet, former editor of Writer’s Digest, Ms. Friedman has a bio that makes me want to curl up under a blankie and weep at all the majesty. She managed to pack one metric tonne of information into the three hour class. There’s no way I’m going to be able to fit it all into a single blog post, so I’m only going to talk this week about just getting your book ready for publication. I will come back to address the other topics- the five categories of publishing and how to go about them- in more detail in later posts, so fear not. Start looking for those toward the beginning of next year, maaaybe a little sooner if I get an unexpected hole in my schedule.
But if that’s too long a wait, I came across this class, How to Publish Your Book, with Jane Friedman, while perusing a catalog for The Great Courses. It looks like it might cover some of the same information, and is massively on sale until 26 October. You know, if you’re the impatient type.
However! being the impatient type is not the best way to be when hoping to publish a book. Slow down, cowboy! Let’s talk about the steps you must go through to successfully get your book ready for publication, whether that’s traditional, indie, or somewhere in between.
The first step is to make sure that your book is its best possible self. This includes drafting, self-editing, beta editing, rewriting, maybe even professional editing, the works. This is a very long process, and it can be hard to tell when you’re really done here. The yardstick I’ve been using is that I am a) stupidly proud of the work, and b) feel like my eyeballs are going to fall out of my head every time I open the file again. It’s a strange balance. But after your manuscript is the absolute prettiest it can be, then you can turn your mind to preparing for publication, and that means market research.
The earliest parts of research can be done from within the comfortable confines of your very own story- you have to know what you’re selling. Know whether you’ve written fiction or nonfiction, know what your intended age group is, and know your category. For fiction, have you written mainstream, literary, or genre? For nonfiction, is the MS narrative, prescriptive, or inspirational? Each of these groupings will point toward a different target audience and, if you’re traditionally publishing, a different submission target.
Be aware of the different age categories and try not to straddle them. (I am so bad about straddling age categories, ugggggh.) Also, never claim that your project is “hard to categorize”. Nobody likes that and it doesn’t give potential readers any information. Instead, say that it’s “multi-genre” or has “crossover appeal” and mention just two specific categories.
Once you have your book all neatly categorized, do some market research. Your goal here is to understand the commercial viability of a project, which is important whether you plan to enlist the help of traditional publishers or to go it alone. But just for general reference, I’m going to list some of the positive and negative signs a publisher will look for when deciding whether a book is marketable or not.
|Positive Signs (do this stuff)||Negative Signs (avoid this stuff)|
If you find that your book has some of those negative signs, maybe give it a closer squint before moving past this point. (Huge books by unknown authors are a hard sell, no matter which publication route you choose. Most cookbooks are sold by celebrity chefs. Keep these things in mind when figuring out your own market viability.)
For traditional publishing, this is where you start getting your submission packet ready, which probably includes something like a query, sample pages, and a synopsis; know ahead of time whether you want to query agents or publishing houses directly, because you’re not supposed to do both at the same time, and follow submission guidelines exactly. Novels and memoirs must be finished, edited, and polished before beginning the submission process. For nonfiction, write the book proposal first, including a business plan; since publishers don’t have the finished materials, you have to convince them that this book will sell.
If you’re going the indie route, you don’t need a proposal or query, but you still need a lot of the bits and pieces that would go into them, including a business plan, sales copy, and a finely polished project. In addition, you’ll also need to work out your book design, including formatting, cover design, blurbs, etc. If you’re not a professional [editor/book designer/artist/etc], pay for one like any other book publisher would.
When putting together back cover blurbs/pitches, business plans, and author bios, feel free to pick the brains of your friends, family, and neighbors on the bus to work. This stuff is hard to write, but having extra eyes on it can help you pick out the pieces that aren’t clear, or that sound strange, or whatever the problem may be. Just as you wouldn’t try to publish a work that hadn’t been beta read and closely edited, don’t try to do that with this stuff either. These things make up the sales pitch of your book, whether you’re addressing it to agents, editors, or readers. Give it the same care that you have given the rest of your book.
After you have all these scores of little duckies in a row, it’s time to get your rhinoceros-thick skin on. You’re ready to step into the publishing ring! Good luck!